Email Marketing That ACtually Works

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For small brands who want big results — without the BS.

This $79 course gives you the exact strategies I use with brands like Grown Alchemist Skincare, Radical Yes, Brick Me, and Upstate Studios. No guesswork. No fluff. Just results.

Start sending smarter emails

Use this COURSE to plan, write, segment and send emails that actually convert — in less time than it takes to brief an agency.

WHAT YOU’RE GETTING

A no-fluff, high-impact 45+ slide PDF built for busy business owners who want to actually see results from email.

This isn’t another online course you’ll forget about. It’s a plug-and-play resource packed with the exact strategies I use with top-performing brands across eCommerce, wellness, and fitness.

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Easy-to-follow frameworks to fix your email funnel fast

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Copywriting tips that cut through inbox noise

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Segmentation strategies that boost open rates and sales

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Real brand examples to guide your own strategy

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No logins, no fluff, just results — ready to implement today

Steal My CMO SECRETS
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wHAT YOU’LL LEARN

Segment like a pro — using behaviour and lifecycle

Flows that convert — welcome, abandon cart, win-back, and more

Subject lines, preheaders and CTAs that actually get clicked

Campaigns that build community and drive sales

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A brown checkmark inside a square box, indicating completion or approval.
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Brown checkmark inside a square box indicating completion or approval.
A brown check mark inside a square box

Real examples from brands doing it right — including Grown Alchemist Skincare, Radical Yes, Brick Me and Upstate Studios

What to test, track, and how to improve performance

WANT EMAILS THAT WORK?

Steal my cmo secrets

WHY THIS COURSE IS DIFFERENT

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Built by a working Virtual CMO

Used by brands in skincare, fashion, fitness, and wellness.

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Delivered as a 45+ page PDF

No logins. No locked modules. Just download and use.

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Platform-agnostic

Klaviyo, Yotpo, Drip, Flodesk, Mailchimp — works on all major tools.

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Tactical, not theoretical

This is hands-on strategy you’ll use straight away.

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For founders, marketers & small teams

Perfect whether you’re flying solo or guiding your agency.

Start sending smarter emails

CUSTOMER TESTIMONIALS

  • “Our leads have increased 30%. Shanna’s support with our marketing and behind-the-scenes work has been a game-changer.”

    — Lulu, CFM Moorabbin (CrossFit and HYROX Gym)

  • “Shanna is an expert in her field. I’ve learned more about strategic marketing from her in a few months than I have in years.”

    — Cassidy Flynn-Troy, Upstate Studios (Hot Pilates, Reformer, Boxing and Yoga with over 10 fitness studios across Victoria)

  • “Shanna’s experience and support have been crucial in scaling our global email marketing and aligning our agencies.”

    — Eyal Galitzer, Brick Me (AU/US/UK)

  • “Shanna is a digital powerhouse. She brings brand strategy, speed and solutions together like nobody else — always aligned with best practice and always with a clear vision.”

    — Teddy Bell, Grown Alchemist Skincare

  • “Shanna’s passion, strategic brain and creative thinking helped us grow Radical Yes through smarter planning and customer communication. A great investment for any business.”

    — Leo Moscicki, Radical Yes

  • “She combines big-brand knowledge with practical, clear strategies. Our roadmap was actionable from day one.”

    — Jordan Lomax, Leading Marketing Consultant

  • “Shanna has been a powerhouse of support. Her strategic insights completely changed how we approach brand engagement.”

    — Deanne Dymond, Little Buttons Messy Play

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ABOUT SHANNA

Hi, I’m Shanna — your Virtual CMO.

I’ve spent the last 8+ years scaling eCommerce and service brands through digital strategy and smart email marketing. This PDF gives you the exact email tactics I use with brands like Grown Alchemist Skincare, Radical Yes, The Gentle Sleep Specialist, Brick Me and Upstate Studios.

Use it to lead better, convert more, and make email your most profitable channel.

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DON’T WASTE ANOTHER EMAIL

Start using email to build stronger connections and drive real revenue. Steal my CMO secrets for just $79l

Start sending smarter emails