Case Study: Radical Yes
I had the absolute pleasure of working with Radical Yes as their Virtual Chief Marketing Officer for 2.5 years! Over that time, I spearheaded various initiatives including conversion rate optimisation (CRO), email flow audits, and a holistic digital strategy. Alongside that, I managed their Paid Media agency and collaborated with their SEO freelancer to keep all aspects of the business working in harmony.
Growth.
We celebrated some remarkable milestones—record-breaking Cyber Weekend sales, carefully executed seasonal launches, and consistent improvements to email flows after each audit.
Cyber Weekend 2023 Achieved
✨ +21% Revenue Increase
💥 +8.7% Boost in Orders
🎉Conversion Growth on LY at a staggering e-commerce conversion of 3.23% +104%
It was especially gratifying to see the year-on-year growth from 2022 to 2023, proving that our efforts were not only strategic but impactful.
Traffic +78%
Revenue +25%
Conversion +77% (grew to 1.77%)
What made this partnership even more rewarding was the connection to Radical Yes’s brand as I became a part of their team and knew the brand very well making my ability to market it, seamless.
It wasn’t just about selling boots, bags, loafers, or sandals; it was about creating a movement that celebrated individuality and empowered customers through thoughtful design and strategy.
Interested in having a chat about how I can help take your brand to the next level? Book a Discovery Call and let’s work on making your vision a reality!