MEET SHANNA

I'm Shanna Gualtieri, a fractional CMO based in Melbourne. I've spent 18+ years in digital marketing and ecommerce, working with brands like Grown Alchemist, Le Specs, Levi’s, Dr Naomi Skin, Upstate Studios and Radical Yes to drive growth you can measure.

I've led major digital projects around the world. In London, I launched Harrods.com's Christmas and fashion campaigns. In Dubai, I led the launch of Marks & Spencer's first ecommerce site in the Middle East. I was also lead project manager on the Amber Rewards app, a bilingual loyalty app used across 75 brands including Gucci, Bloomingdale's and Harvey Nichols.

Back in Melbourne, I was digital strategist for the Virgin Australia Melbourne Fashion Festival, where I delivered the "Shop the Runway" ecommerce activation and pioneered "see now, buy now". I've launched ecommerce sites for Elle Macpherson, Kayser and Fine Lines, and worked with Levi’s, Scanlan Theodore and Le Specs through my consultancy. Ready to talk? Let's book a call.

A smiling woman with dark hair wearing a white button-up shirt, beige pants, and gold jewelry, standing in a home office with a computer, framed artwork, and a laptop in the background.

Conversion rates, traffic and revenue. That's my happy place.

A woman with dark hair smiling while holding a tablet, standing in a modern, well-decorated office or home workspace with framed artwork on the wall and various decorative items on the desk.

As your fractional CMO, I cover marketing strategy, website and conversion audits, paid media strategy, email marketing, ad and email copywriting, SEO, team training and reporting. I tailor it to your industry and your budget, and you'll always know where your money is going.

Gail Asbell, Co-CEO and Co-Founder of Upstate Studios, says my SEO and paid ads expertise significantly enhanced their strategic approach. Teddy Bell, Head of Retail at Grown Alchemist Australia & New Zealand, called me a digital powerhouse who delivers brand-aligned, solution-focused results.

I take the complexity out of digital marketing and tie it back to your business goals, so you get clear, measurable growth.

HERE'S HOW I CAN HELP

See my services

REAL CUSTOMERS.
REAL RESULTS.

“Shanna has been a game-changer for Upstate. Her expertise in SEO and paid ads has significantly enhanced our strategic approach, yielding tangible and impressive results. Shanna's impact extends far beyond the expected, making her an invaluable asset to our marketing efforts.”
- Gail Asbell | Co-CEO and Co-Founder | Upstate Studios