SEO AUDITS
AND STRATEGY

Shanna MAKES YOUR BUSINESS DISCOVERABLE AND YOUR WEBSITE UNSTOPPABLE.

That feeling when you Google your business and it’s nowhere to be found? Or when competitors seem to dominate the rankings while your traffic stagnates? Shanna knows the struggle, and she knows how to fix it.

BE SEEN, HEARD AND FOUND

Shanna’s SEO services are designed to boost your visibility and help your customers find you first. Through detailed audits and comprehensive strategies, Shanna ensures your website ranks higher and performs better.

Shanna knows that SEO is more than just ticking boxes—it's about driving quality traffic that converts. She will uncover hidden opportunities to boost your online visibility, whether launching a new site or optimising an existing one.

With over six years of experience leading successful SEO campaigns for global brands, Shanna’s approach is as detailed as it is impactful. She tackles technical fixes, unearths high-value keywords, and aligns your content with what your audience is searching for.

KEY INCLUSIONS

The SEO Audits and Strategy service provides a detailed roadmap to enhance your website's visibility, performance, and overall impact. Key inclusions are:

COMPREHENSIVE
TECHNICAL AUDITS

  • Thorough analysis of your website’s technical structure to uncover and resolve hidden SEO barriers, such as broken links, crawl errors, and slow loading speeds.

  • Identification of backend issues like indexing problems or mobile usability challenges that may hinder search engine rankings.

  • Clear, actionable recommendations to ensure your website meets search engine best practices.

IN-DEPTH KEYWORD
RESEARCH

  • Extensive research to identify high-performing keywords tailored to your industry, target audience, and business objectives.

  • Strategic focus on keywords that attract qualified traffic, driving both visibility and conversions.

  • Insights into competitor keyword usage to help position your business ahead in search rankings.

CONTENT
OPTIMISATION

  • Review and refinement of existing website content to align with target keywords and improve search engine rankings.

  • Recommendations for creating fresh, high-quality content that resonates with your audience and boosts engagement.

  • Integration of SEO best practices, including metadata, internal linking, and user-friendly formatting, to maximise content performance.

Schedule a complimentary consultation

REAL CUSTOMERS.
REAL RESULTS.

“During her work for White & Co, Shanna managed multiple external agencies and drove the growth of the Paid Search, Paid Social, and SEO channels. Shanna is a highly motivated individual with the ability to provide valuable business insights and recommendations. She takes a hands-on approach to her work, delivering critical optimisations quickly while remaining responsive to a changing retail space. She was easy and enjoyable to work with and a highly valued member of our overall team.”
- Taylah McKee | Head of Digital | White & Co