E-COMMERCE CONSULTING

Tablet on a white desk displaying an online fashion store with models and clothing items, alongside books and a beige handbag.

I’VE LAUNCHED AND GROWN ONLINE STORES FOR GLOBAL BRANDS.

AI site builders. Shopify Plus. Klaviyo. Gorgias. Okendo. Mobile apps.

Building an online store has changed. AI now does much of what used to need a dev team, faster and for less. I know when AI will do the job and when you still need a developer. I scope it, run the build and keep it on time and on budget. You get a store that works, without managing the tech yourself.

BUILD A STORE THAT SELLS. AND SELLS AGAIN.

I lead e-commerce projects as your fractional CMO, and I think AI first. I find where customers drop off, fix the journey and lift revenue. From UX to merchandising, I make sure your store earns its keep.

Planning a new site, a replatform or an app? I start with AI to move faster and spend less, then bring in developers only where the build needs them. I own the project from brief to launch and hold everyone to account.

Tools I lead rollouts for:

  • Customer service: Gorgias, Zendesk

  • Reviews: Okendo, Yotpo

  • Onsite search: Search Spring

  • Builds: AI-built sites and Shopify Plus launches, brief to go-live

  • Email: Klaviyo programs built to convert

  • Apps: loyalty and retail apps, from concept to launch

WHAT I’VE DELIVERED

  • Amber Rewards: launched the loyalty program in the Middle East.

  • Dr Naomi Skin, Radical Yes, Calibre Menswear: rolled out Gorgias, Okendo and Search Spring.

  • Grown Alchemist: in-house project lead on the new website with Convert Digital. Briefed, tested and signed it off.

  • New Era Cap Australia: full site relaunch, including NBA and MLB ranges.

  • Dr Naomi Skin: led the Shopify Plus launch with Prosper Digital.

  • Concept Ate (Noodle Box and sister brands): audited the loyalty app and briefed the redesign.

  • Le Specs, Patagonia, Levi’s ANZ: site launches and digital projects at We Are Digital.

WHAT’S INCLUDED

Every e-commerce engagement covers three areas:

USER JOURNEY
MAPPING

Flowchart diagram with a single upward arrow pointing to three connected boxes.

  • I map your customer journey and find where people get stuck.

  • I use real behaviour data to cut drop-off and simplify navigation.

  • You get clear actions for a faster path to purchase.

CONVERSION FUNNEL FIXES

Icon of a coffee filter with coffee beans above it.

  • I review your full funnel, from product discovery to checkout.

  • I tackle cart abandonment and checkout completion.

  • I build in upsells, cross-sells and repeat purchase triggers.

DIGITAL
MERCHANDISING

Minimalist line drawing of a hand holding a shopping bag.

  • I sharpen product pages: layout, copy and imagery.

  • I restructure categories and search so shoppers find things fast.

  • I plan promotions, banners and pricing that create urgency.

BOOK A FREE DISCOVERY CALL

Book now

REAL CUSTOMERS.
REAL RESULTS.

“It’s so nice to find someone who can talk tech and understand commercial outcomes. Shanna was a pleasure to work with, we launched some great Digital Strategies together and even a brand-new website. Shanna is someone, I would recommend to any beauty, skin or wellness brand.”
- Olivier Duvillard | Former CEO | Dr Naomi Skin