PAID MEDIA STRATEGY

A person wearing a cream-colored knitted sweater holding a smartphone with both hands, using their thumb to interact with the device.

ADS THAT DRIVE REVENUE, NOT JUST CLICKS.

“My agency sends me reports, and they keep saying Meta ads are working, but when I look at our accounts, the revenue they are saying doesn’t match the orders we have received”.

Sound familiar? Some agencies hide behind vanity metrics. As your fractional CMO, I make sure your ad spend shows up in your revenue.

MAXIMISE YOUR RETURN ON AD SPEND

I set the ad strategy, brief the creative and write the copy. Your agency or freelancer runs the campaigns, and I hold them to account for results.

I hear “paid media is so confusing” all the time. It doesn’t have to be.

I’ve spent 7+ years directing paid media agencies across Meta, TikTok and Google Ads. I know which channels convert for ecommerce and lead generation, and where budgets get wasted.

How I do it.
I look at every channel as part of your whole marketing strategy, then put your budget where it converts.

The results:

  • Over 200% revenue growth for Radical Yes in 24 months.

  • +20% membership growth for Upstate Studios in 2024.

  • +20% revenue growth for Dr Naomi Skin during Cyber Weekend 2022 vs. 2021.

  • +48% revenue growth for Grown Alchemist in May 2023 through the Brave Beauty Digital Campaign I created and implemented.

KEY INCLUSIONS

Strategy and creative direction that make your ad spend work harder. What's included:

AD STRATEGY

Icon of two overlapping envelopes with motion lines indicating sending or email communication

  • A clear channel and budget plan tied to your revenue goals.

  • Audience and targeting strategy, so your ads reach the right people.

  • Monthly performance reviews with your agency, so spend stays on track.

CREATIVE DEVELOPMENT

Outline of a typewriter with a sheet of paper inside.

  • Ad copy that speaks to your customer and drives action.

  • Creative briefs for scroll-stopping visuals that fit your brand.

  • Creative tied to each campaign goal, so engagement turns into sales.

PEAK PERFORMANCE TESTING

Line graph with an upward trend, magnifying glass over the graph, indicating analysis or growth.

  • A/B testing plans to find the formats, messages and visuals that win.

  • Clear reporting on what's working and what isn't.

  • Recommendations that cut wasted spend and lift results.

Schedule a complimentary consultation

Book now

REAL CUSTOMERS.
REAL RESULTS.

“Shanna has been an invaluable asset to our business. She stepped in at a hectic time, helping us navigate an intense growth phase while bringing structure, clarity, and focus to our marketing efforts. On top of all that, she’s just a fantastic person to work with. She’s smart, proactive, and genuinely cares about the businesses she supports. If you’re looking for someone to help bring clarity and results to your marketing, I couldn’t recommend Shanna highly enough.”
- Eyal | Founder | Brick.Me