PAID MEDIA CAMPAIGNS

Shanna’S CAMPAIGNS DON’T JUST GENERATE CLICKS—THEY DRIVE CONVERSIONS.

“My agency sends me reports, and they keep saying Meta ads are working, but when I look at our accounts, the revenue they are saying doesn’t match the orders we have received”.

Sound familiar? Agencies can be amazing, but there are also a few out there who hide behind vanity metrics. This is where Shanna steps in as your experienced Virtual Chief Marketing Officer (CMO).

MAXIMISE YOUR RETURN ON AD SPEND

From Google Ads to Instagram, Shanna creates paid media campaigns that drive meaningful results. With a focus on strategy, creativity, and performance, Shanna ensures every dollar spent is working for you.

Shanna can’t tell you how many times she’s heard, “Paid Media is so confusing!”—and honestly, she gets it. But that’s where she steps in.

With over 7 years of experience managing Paid Media agencies specialising in Meta, TikTok, and Google Ads, Shanna knows how to demystify the process and deliver results. On top of that, she’s been leading SEO strategies and resources for more than 6 years, and she’s completely at ease driving your SEO to new heights.

How does she do it?
Shanna has a deep understanding of all digital channels and their importance in the broader strategy. She knows which channels convert best—whether you’re focused on e-commerce or lead generation—and she uses proven tactics to optimise performance and boost your results.

Still not convinced? Let her numbers speak for themselves:

  • +200% revenue growth for Radical Yes within 3 years.

  • +20% membership growth for Upstate Studios in 2024.

  • +20% revenue growth for Dr Naomi Skin during Cyber Weekend 2022 vs. 2021.

  • +48% revenue growth for Grown Alchemist in May 2023 through the Brave Beauty Digital Campaign she created and implemented.

KEY INCLUSIONS

The Paid Media Campaigns service is designed to deliver impactful, high-performing campaigns that maximise your ROI. Key inclusions are:

CAMPAIGN MANAGEMENT

  • Full-service management of your campaigns, covering everything from initial setup to final reporting.

  • Detailed audience targeting and segmentation to ensure your ads reach the right people at the right time.

  • Regular monitoring and adjustments to keep campaigns aligned with your objectives and budget.

CREATIVE DEVELOPMENT

  • Creation of compelling ad copy that resonates with your audience and drives action.

  • Eye-catching and professionally designed visuals to capture attention and enhance brand visibility.

  • Strategic alignment between creative elements and campaign goals to boost engagement and conversions.

PEAK PERFORMANCE TESTING

  • Continuous A/B testing to refine and identify the most effective ad formats, messaging, and visuals.

  • Real-time performance analysis to ensure your campaigns adapt and improve over time.

  • Optimisation techniques designed to maximise results while minimising wasted spend.

Schedule a complimentary consultation

REAL CUSTOMERS.
REAL RESULTS.

“Shanna is a digital powerhouse. She combines a wealth of best-practice industry knowledge, a love of brand equity and a warm openness to her working style to deliver brand-aligned, solution-focused results. Her unparalleled tenacity to deliver to the highest of standards, coupled with the speed and organisation to which she executes projects, puts her in a league of her own.”
- Teddy Bell | Head of Retail and Training | Grown Alchemist