CASE STUDIES
@pilates 24/7 Franchise Marketing: One Brand, 40 Studios, Two Days a Week
How I standardised marketing across 20+ Pilates studios, from brand and offers to local SEO, AI search and pre-launch campaigns, working two days a week as Virtual CMO.
UPSTATE STUDIOS: RECORD GROWTH IN 12 MONTHS
How Shanna led Upstate Studios as fractional CMO from 2023 to 2024: +155% offer redemption revenue from rebuilt email flows, +20% month-on-month intro offers on average, and localised ad copy for every new studio launch.
RADICAL YES: A STRATEGIC PARTNERSHIP IN GROWTH
How Shanna led Radical Yes as fractional CMO: $267k online revenue over Cyber Weekend 2023, conversion rate up 104% year on year, and $12.5k from brand search on under $80 of spend.
GROWN ALCHEMIST: DRIVING GROWTH AND PURPOSE
How Shanna led Grown Alchemist as fractional CMO: a $185k charity promotion with Women’s Shelters, a Vogue Beauty Award and a smooth transition through the L’Occitane acquisition.
Transforming Email Marketing for a Skincare Brand
How Shanna rebuilt a skincare brand’s abandoned cart, browse, welcome and replenishment emails, lifting revenue 35% with 60% open rates in just two weeks.