WEBSITE
AUDITS AND OPTIMISATION

Website audit of a luxury skincare site, with the cursor hovering over the navigation menu.

I TURN YOUR WEBSITE INTO A HIGH-PERFORMING ASSET.

Getting traffic but stuck at a 0.5% to 0.8% conversion rate? You have a conversion problem.

The good news: it’s fixable.

MAKE YOUR WEBSITE YOUR BEST SALES PERSON

Your website is your hardest-working salesperson. My audits look at usability, SEO and design to find where you’re losing traffic, engagement and sales.

I go through your whole ecosystem: Google Analytics, email and CRM, paid media reports, Search Console and on-site UX, plus tools like Hotjar and SEMrush.

Then I sense-check every recommendation and give you a prioritised roadmap. Some fixes your team can do; others need a developer.

No developer? I work with a trusted team who can roll out the changes.

I’ve done this across luxury, fast fashion, health and wellness, and it’s one of my favourite parts of the job.

One of my proudest: a conversion audit for Sener Besim that transformed the site’s look and functionality.

KEY INCLUSIONS

What’s included:

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USER EXPERIENCE

  • In-depth analysis of your website’s design and navigation to ensure a seamless user journey.

  • Accessibility checks to meet global standards, ensuring your website is inclusive and user-friendly for all visitors.

  • Recommendations for improving website speed, responsiveness, and overall usability.

SEO AUDITS

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  • Comprehensive audits to identify and resolve technical SEO issues, such as broken links, duplicate content, or slow-loading pages.

  • Detailed keyword analysis and insights to enhance search engine rankings and attract the right audience.

  • Strategic recommendations for on-page and off-page SEO improvements tailored to your business goals.

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CONVERSION RATE OPTIMISATION

  • Review key conversion points, such as contact forms, calls to action, and checkout processes, to maximise effectiveness.

  • Data-driven strategies to increase user engagement and drive higher conversions.

  • Insights and actionable recommendations to create a website that turns visitors into loyal customers.

Schedule a complimentary consultation

Book now

REAL CUSTOMERS.
REAL RESULTS.

“Shanna has worked with New Era from development through to the launch and Digital Marketing of our e-commerce site. We encountered many bumps and unexpected hurdles throughout the process. Shanna proved herself to be driven, strategic, organised and highly resilient in working through these issues while maintaining high levels of accountability across my team throughout the process.
- Simon Hibbs | General Manager | New Era Cap Australia