WEBSITE
AUDITS AND OPTIMISATION

Shanna TURNS YOUR WEBSITE INTO A HIGH-PERFORMING ASSET THAT DELIVERS RESULTS.

That frustrating moment when your website is getting traffic and you’re doing all the right things, but your conversion rate is still around 0.46%- 0.80%? Bingo. You have a conversion rate problem.

Conversion rate optimisation best practices are the key to improving your website or mobile app for converting traffic.

MAKE YOUR WEBSITE YOUR BEST SALES PERSON

Your website is the cornerstone of your digital presence. Shanna conducts in-depth audits that examine usability, SEO, and design, identifying opportunities to drive more traffic, improve engagement, and increase conversions.

Shanna will take a deep dive into your digital ecosystem to uncover what’s really going on. She will leave no stone unturned, from Google Analytics, Email and CRM tools, and Paid Media Reports to Google Search Console and on-site user experience. She can even use tools like Hotjar and SEMrush to crawl your site and identify key opportunities for improvement.

Once she’s gathered the data, she doesn’t just hand over a list of changes—she sense-checks every recommendation and creates a detailed roadmap of actionable steps. Some tasks can be tackled together, while others may require a specialist developer’s expertise.

Don’t have a developer you trust? No problem—Shanna works directly with a team of trusted developers on her team to ensure optimisations are rolled out seamlessly.

With years of experience across industries such as luxury, fast fashion, health, and wellness, Shanna has a proven track record of delivering results through conversion rate optimisation. It’s more than just work for her—it’s a passion.

One of her proudest achievements was conducting a conversion rate audit for Sener Besim. Her analysis and recommendations transformed the entire site’s look and functionality.

KEY INCLUSIONS

The Website Audits and Optimisation service offers a comprehensive approach to improving your website's effectiveness and performance. Key inclusions are:

USER EXPERIENCE

  • In-depth analysis of your website’s design and navigation to ensure a seamless user journey.

  • Accessibility checks to meet global standards, ensuring your website is inclusive and user-friendly for all visitors.

  • Recommendations for improving website speed, responsiveness, and overall usability.

SEO AUDITS

  • Comprehensive audits to identify and resolve technical SEO issues, such as broken links, duplicate content, or slow-loading pages.

  • Detailed keyword analysis and insights to enhance search engine rankings and attract the right audience.

  • Strategic recommendations for on-page and off-page SEO improvements tailored to your business goals.

CONVERSION RATE OPTIMISATION

  • Review key conversion points, such as contact forms, calls to action, and checkout processes, to maximise effectiveness.

  • Data-driven strategies to increase user engagement and drive higher conversions.

  • Insights and actionable recommendations to create a website that turns visitors into loyal customers.

Schedule a complimentary consultation

REAL CUSTOMERS.
REAL RESULTS.

“Shanna has worked with New Era from development through to the launch and Digital Marketing of our e-commerce site. We encountered many bumps and unexpected hurdles throughout the process. Shanna proved herself to be driven, strategic, organised and highly resilient in working through these issues while maintaining high levels of accountability across my team throughout the process.
- Simon Hibbs | General Manager | New Era Cap Australia