CONTENT STRATEGY AND COPYWRITING

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CONTENT THAT GETS READ, CLICKED AND BOUGHT.

Posting more isn’t working. Your blogs, emails and socials go out and nothing happens. The problem isn’t volume. It’s strategy.

TELL YOUR STORY. GROW YOUR AUDIENCE.

I set the content strategy, research and brief the creative, and write the words that sell.

Content isn’t about filling pages. It’s about giving people a reason to stop, trust you and buy. I write and brief across ads, email, website and social so your brand says one clear thing everywhere. I’ve done it for skincare, wellness, fitness, fashion and luxury brands.

Creative briefing is where I’m strongest. I research what’s working in your category, then brief videographers, photographers, designers and UGC creators for Meta ads, email and campaigns. They know exactly what to shoot and why, so you get creative that performs, not just creative that looks good.

I work AI first. AI handles the volume: drafts, variations, resizing, testing. I bring the strategy, the brand voice and the judgment on what goes live. You get more content, faster, without it sounding like everyone else’s.

WHAT’S INCLUDED

Every content engagement covers three areas:

AD CREATIVE AND COPY

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  • I research what’s working in your category and brief the creative to match.

  • I write ad copy that stops the scroll and gets the click, tailored to each audience.

  • I test hooks, headlines and CTAs to find what drives sales.

EMAIL THAT SELLS

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  • I write campaigns and flows that nurture leads and bring customers back.

  • I brief the email creative and write subject lines that get opened.

  • I map the automations: welcome, abandoned cart, post-purchase, win-back.

WEBSITE COPY THAT WORKS

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  • I write website copy in your brand voice.

  • I build in SEO so the right people find you.

  • I write landing pages and product descriptions built to convert.

BOOK A FREE DISCOVERY CALL

Book now

REAL CUSTOMERS.
REAL RESULTS.

“Highly recommend working with Shanna. She is a digital marketing expert, and her experience and support have been crucial in scaling up our marketing efforts and coordinating all the different agencies and in-house staff.”
- Eyal Galitzer | Founder | Brick Me