TRAINING AND WORKSHOPS

Shanna’s WORKSHOPS GIVE YOUR TEAM THE TOOLS TO THRIVE IN THE DIGITAL WORLD.

You’ve got a great team, but they need the right skills to navigate the complexities of the digital space. That’s where Shanna comes in. Through customised workshops, she equips your team with the expertise to succeed.

EMPOWER YOUR TEAM TO OWN YOUR DIGITAL SUCCESS.

Shanna believes in building capacity within your team through personalised training sessions. Whether it’s SEO, analytics, or email marketing, your team will gain the skills to succeed.

Whether it’s SEO, analytics, or email marketing, Shanna’s workshops are practical, interactive, and results-focused. No generic lectures or confusing jargon—just hands-on training tailored to your business goals and your team's unique challenges. Every session is designed to ensure your team walks away with actionable skills they can apply immediately to create real impact. 

Shanna has trained teams from some of the world’s most recognised brands, empowering them to take ownership of their marketing strategies and drive results. She understands how to break down complex concepts into easy-to-understand frameworks, ensuring the knowledge truly sticks. From understanding development sprints and A/B testing to creating data-backed campaigns that convert, her training is tailored to match your team's and industry's needs.

But Shanna’s workshops are more than just skill-building sessions—they’re a chance to energise and motivate your team. Through engaging, collaborative activities, she fosters a positive learning environment that encourages questions, creativity, and innovation. Whether your team is just starting out or looking to refine their expertise, Shanna customises her approach to ensure every member gains the confidence and competence to contribute meaningfully.

The result? A team that’s better prepared and fully empowered to drive your business forward.

KEY INCLUSIONS

The Training and Workshops service is designed to empower your team with the knowledge and skills needed to excel in digital marketing. Key inclusions are:

SEO FUNDAMENTALS

  • Hands-on training to equip your team with the essential principles of search engine optimisation.

  • Practical guidance on keyword research, on-page and off-page SEO techniques, and link-building strategies.

  • Insights into SEO tools and best practices to help your team continuously improve website performance and visibility.

ANALYTICS TRAINING

  • In-depth sessions on using analytics platforms such as Google Analytics to track website performance and user behaviour.

  • Step-by-step instructions on setting up dashboards, monitoring KPIs, and interpreting data.

  • Strategies for leveraging insights to make data-driven decisions that align with your business goals.

PAID MEDIA BEST PRACTICES

  • Comprehensive training on creating, managing, and optimising paid media campaigns across platforms like Google Ads and social media.

  • Techniques for audience targeting, ad creation, and budget allocation to maximise campaign effectiveness.

  • Best practices for A/B testing, performance tracking, and ROI growth to ensure long-term success.

Schedule a complimentary consultation

REAL CUSTOMERS.
REAL RESULTS.

“Shanna has been an incredible asset to my business. I have been let down and given the run around by a number of ad companies, but Shanna has made such a difference in such a short amount of time. I am so grateful I have found her.”
- Tara | The Gentle Sleep Specialist