DIGITAL AND MARKETING
STRATEGY

Shanna doesn’t just
build strategies;
she builds pathways
to sustainable growth.

Are you always running? Always doing a reel, a TikTok, a story, but you’ve got no idea what is working and which thing to stop because you don’t have time, and it’s all so fast and boom, then it’s the next thing. AND repeat. This is all too common among business owners—that is until you start working with Shanna.

CRAFTING ROADMAPS TO SUCCESS

A winning digital strategy goes beyond trends—it’s about aligning your business goals with actionable, results-driven plans. Shanna works closely with you to develop strategies that are clear, cohesive, and customised to your needs.

The solution to being time-poor and bouncing between tasks is a service Shanna likes to call Forward Trade. It’s all about creating a clear, actionable plan for your next 4-6 weeks to keep you on track and focused on the channels that drive traffic and revenue. While there’s always room for flexibility and pivots, the goal is to have a solid roadmap to guide your efforts.

This approach has been a cornerstone of her career and is one of her favourite services.

Working closely with some incredible Creative Directors, Shanna has been repeatedly told she has a natural talent for understanding the creative process and translating a brand’s essence into commercially successful strategies (if I do say so myself—haha!).

When you work with Shanna, you’ll get the structure, focus, and creative alignment needed to take your business to the next level.

KEY INCLUSIONS

The Digital and Marketing Strategy service is designed to empower your business with a clear, actionable plan for growth and success. Key inclusions are:

BUSINESS AND MARKET ANALYSIS

  • Comprehensive evaluation of your business’s current digital presence and market position.

  • Industry-specific insights and benchmarking to understand trends, opportunities, and competitive dynamics.

  • Customer persona development to target the right audience with precision.

HOLISTIC STRATEGIES

  • Integrated strategies that connect and optimise performance across paid advertising campaigns, organic content marketing, and e-commerce platforms.

  • Recommendations for cross-channel alignment to ensure consistency in messaging and maximise impact.

  • Adaptive approaches that evolve with market changes and your business’s unique needs.

MEASURABLE RESULTS

  • KPI-driven action plans that focus on achieving tangible, quantifiable outcomes aligned with your business goals.

  • Regular reporting and performance tracking to monitor progress and make data-driven adjustments.

  • Clear metrics for assessing ROI and ensuring your marketing efforts deliver maximum value.

Schedule a complimentary consultation

REAL CUSTOMERS.
REAL RESULTS.

“We keep renewing Shanna’s retainer because her passion, knowledge, and work ethic have instantly pushed our Digital Marketing Strategy to a new level. I recommend Shanna to any founder looking to grow their Digital presence.
- Leo | Director of Marketing | Radical Yes