DIGITAL AND MARKETING
STRATEGY

Minimalist workspace with a computer displaying an online clothing store, a woven bag, white vase with dried grasses, small potted plant, candle, and decorative objects on a wooden desk against a white wall with a large green plant and hanging light

I don’t just build strategies. I build a clear path to growth.

Always posting a reel, a TikTok, a story, with no idea what’s working or what to stop? Most founders I meet are stuck here. A clear strategy fixes it.

CRAFTING ROADMAPS TO SUCCESS

Good strategy goes beyond trends. It ties your business goals to a plan your team can actually follow.

I call it Forward Trade: a clear plan for the next 4 to 6 weeks, focused on the channels that drive traffic and revenue. There’s room to pivot, but you always know what’s next.

It’s been a cornerstone of my career, and it’s one of my favourite things to build.

I’ve worked alongside some incredible creative directors, and I’m known for turning a brand’s essence into strategy that sells.

You get structure, focus and creative alignment, so your marketing finally pulls in one direction.

KEY INCLUSIONS

What’s included:

BUSINESS AND MARKET ANALYSIS

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  • Comprehensive evaluation of your business’s current digital presence and market position.

  • Industry-specific insights and benchmarking to understand trends, opportunities, and competitive dynamics.

  • Customer persona development to target the right audience with precision.

HOLISTIC STRATEGIES

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  • Integrated strategies that connect and optimise performance across paid advertising campaigns, organic content marketing, and e-commerce platforms.

  • Recommendations for cross-channel alignment to ensure consistency in messaging and maximise impact.

  • Adaptive approaches that evolve with market changes and your business’s unique needs.

MEASURABLE RESULTS

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  • KPI-driven action plans that focus on achieving tangible, quantifiable outcomes aligned with your business goals.

  • Regular reporting and performance tracking to monitor progress and make data-driven adjustments.

  • Clear metrics for assessing ROI and ensuring your marketing efforts deliver maximum value.

Schedule a complimentary consultation

Book now

REAL CUSTOMERS.
REAL RESULTS.

“We keep renewing Shanna’s retainer because her passion, knowledge, and work ethic have instantly pushed our Digital Marketing Strategy to a new level. I recommend Shanna to any founder looking to grow their Digital presence.
- Leo | Director of Marketing | Radical Yes