EMAIL MARKETING

A clean workspace with a wooden desk, a computer monitor displaying a grid of images, a keyboard, wireless mouse, smartphone, notebooks, pen, desk lamp, and various green plants in pots.

EMAIL MARKETING THAT ACTUALLY SELLS

Email isn’t a box to tick. Done right, it’s your highest-converting, lowest-cost channel. I take the guesswork out of what to send, when to send it and who to send it to.

TAILORED MARKETING STRATEGIES

I build a strategy around your customer journey, whether you’re starting from scratch or scaling what you’ve got. Every flow and campaign has a job to do.

Klaviyo logo in black and white
Blue circle with white text that says 'YOT PO.'
Pink logo with a smiley face and the word 'drip' on a black background.
Graphic illustration of a smiling cartoon face of a monkey with a yellow background, wearing a hat.

I work in Klaviyo, Mailchimp, Drip, Yotpo and other platforms, across beauty, fashion, wellness and services.


WHAT I COVER

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AUDIT + ROADMAP

I review what you have now and find your biggest growth levers.

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FLOW + AUTOMATIONS

From welcome to win-back, flows that sell at every stage of the funnel.

Outline icon of three people with a speech bubble above them containing a hashtag and asterisks.

CAMPAIGN STRATEGY

A campaign calendar for launches, promos and evergreen content that connects.

Two stylized email envelope icons with lines indicating motion or speed.

SEGMENTATION + TARGETING

No more batch-and-blast. Smart segments that lift engagement and repeat purchase.

Two overlapping chat bubbles outlined in brown with horizontal lines representing text inside them.

COPY GUIDANCE + TESTING

Tone of voice, structure, subject lines and testing, so every send gets better.


WHAT IT LOOKS LIKE

You get a tailored strategy deck, flow maps, campaign priorities and a step-by-step action plan. Want ongoing help? I can stay on monthly as your strategic lead.

Desktop workspace with a laptop, a blank white card in front, a potted plant, and a window in the background.

Let’s turn your email list into a sales-driving machine

Practical strategy, smart execution and results you can measure.

Schedule a complimentary consultation

REAL CUSTOMERS.
REAL RESULTS.

“Shanna has been an incredible asset to my business. I have been let down and given the run around by a number of ad companies, but Shanna has made such a difference in such a short amount of time. I am so grateful I have found her.”
- Tara | The Gentle Sleep Specialist