For 2.5 years Shanna led Radical Yes’s digital growth as fractional CMO. She focused on CRO, email flow audits and a joined-up digital strategy. She managed their paid media agency and worked closely with their SEO freelancer, so every channel pulled in the same direction.
“Working with Radical Yes as their fractional CMO was more than a role. It was a chance to help a unique brand thrive through thoughtful, data-driven strategy.”
More Than Shoes
This was never just about selling boots, bags, loafers and sandals. It was about building a movement around individuality and great design.
The Headline Numbers
$267k online revenue over Cyber Weekend 2023
Conversion rate up 104% year-on-year, to 3.23%
Email, flows and SMS drove about a third of sales
Brand search: $12.5k revenue from under $80 of spend
These results speak for themselves. What could Shanna do for your brand?
Cyber Weekend Results
Here’s the detail.
Cyber Weekend 2023:
$267,732 online revenue from 1,176 transactions
Email, flows and SMS drove about a third of revenue
Conversion rate up to 3.23%, +104% on the year before
Paid search:
Google Ads: $23,053 revenue at an 8.22 ROAS
Brand search: $12.5k revenue from under $80 of spend
Every number came from a data-driven approach and a team that worked as one.
“Radical Yes isn’t just a brand. It’s a philosophy. We brought that philosophy to life together and delivered real results.”
How We Did It
Email flow audits:
Constant refinements kept lifting engagement and sales.Seasonal launches:
A VIP preview email made over $15k on its own, and a gift with purchase introduced shoe buyers to bags.One team:
“I worked as part of the Radical Yes team, not as an outsider. That made the marketing authentic and sharp.”
Ready to Grow Your Brand Like This?
Let’s talk.
Book a free call and Shanna will show you where your biggest wins are.