Fractional CMO Melbourne
Fractional CMO for wellness, fitness, beauty and retail brands
I'm Shanna Gualtieri. I'm a fractional CMO based in Melbourne. Some people call it a virtual CMO. Same thing.
I give growing brands senior marketing leadership without the cost of a full-time hire. 18+ years across Harrods.com, Marks & Spencer, Grown Alchemist and Dr Naomi Skin.
Who I work with
Founders and owners of:
Wellness and Pilates studios
Gyms and fitness studios
Skincare and beauty brands
Retail and ecommerce brands
Luxury brands
You're probably spending on marketing but no one senior is steering it. Your agency sends reports nobody reads. Or you're the founder doing the marketing at 10pm because no one else will.
That's where I come in.
What I do as your fractional CMO
Marketing strategy and roadmap. A clear plan tied to revenue, not vanity metrics.
Meta and Google ads strategy. I set the direction, brief the creative and write the ad copy. Your agency or freelancer runs the campaigns.
Email marketing and CRM. Flows, campaigns and retention that make money while you sleep.
Conversion rate optimisation. Website audits that find where you're losing sales.
SEO strategy. So customers find you on Google and in AI search.
Team and agency management. I brief, manage and hold your agencies and freelancers to account.
Reporting you can read. You'll always know where your money is going and why.
WAYS TO WORK WITH ME
MARKETING WORKSHOP
$1,500 + GST
A 2-hour session. I prep beforehand, and you leave with a practical roadmap and written actions.
Best for: not sure where to start.
PROJECT CONTRACT
Quoted per project
3 to 6 months of focused, hands-on work.
Best for: a launch, a rebuild or a turnaround.
FRACTIONAL CMO
From $4,000 + GST a month
Half days up to 2 days a week. I sit on your leadership team and own marketing.
Best for: ongoing senior leadership without a full-time hire.
Book a 20-minute discovery call
Results
Upstate Studios (fitness): +155% revenue growth and +20% month-on-month sales growth.
Radical Yes: over 200% revenue growth in the 24 months I worked with them.
Grown Alchemist: 48% revenue increase as Virtual CMO, plus a Vogue Beauty Award.
Skincare brand: 35% revenue increase and 60% open rates from an email flow rebuild.
“Shanna has been a game-changer for Upstate. Her expertise in SEO and paid ads has significantly enhanced our strategic approach, yielding tangible and impressive results.”
- Gail Asbell | Co-CEO and Co-Founder | Upstate Studios
Experience
Launched Harrods.com Christmas and fashion campaigns in London
Led the launch of Marks & Spencer's first ecommerce site in the Middle East
Project lead on the Amber Rewards app, used across 75 brands including Bloomingdale's and Harvey Nichols
Digital strategist for the Virgin Australia Melbourne Fashion Festival
Launched ecommerce sites for Elle Macpherson and Kayser
Worked with Levi's, Le Specs, Scanlan Theodore, Dr Naomi Skin and Grown Alchemist
FAQs
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your business part time. You get CMO-level strategy and leadership without paying a full-time executive salary.
Is a fractional CMO the same as a virtual CMO?
Yes. Fractional CMO, virtual CMO and part-time CMO all describe the same role.
How much does a fractional CMO cost in Melbourne?
My day rate is $1,500 + GST. One day a week works out to about $6,500 + GST a month. Retainers start from $4,000 + GST a month, and half days are an option. My 2-hour marketing workshop is $1,500 + GST.
How many days a week does a fractional CMO work?
Most of my clients have me 1 to 2 days a week. Project contracts run 3 to 6 months.
Do you do the work or just the strategy?
Both. I set the strategy and get hands-on with email, conversion and ad creative. I brief the creative and write the ad copy. Your agency or freelancer runs the campaigns, and I hold them to account.
What industries do you work with?
Gyms, Pilates and wellness studios, fitness, skincare, beauty, retail, ecommerce and luxury.
Do you only work with Melbourne businesses?
I'm based in Melbourne and work with brands across Australia, in person or remotely. I've also worked in the UK, UAE and US markets.
How do we get started?
Book a free 20-minute discovery call. If I'm not the right fit, I'll point you to someone who is.
Ready for marketing that actually moves revenue?
Let's talk about where your marketing is now and where it needs to go.